Iwoca
Helping Business Flow
Helping Business Flow
Working on this at M&C Saatchi Accelerator, we wanted to create something for Iwoca business loans that was a lot less ‘business loansy’. This simple repeatable idea, showing all kinds of small businesses, also worked as a social campaign using minimal animation.
![](https://freight.cargo.site/t/original/i/b1a5077cc69467948b998fe3846807a497584e71ced66ba0b20e621e5252d543/JPJ_iwoca-copy.jpg)
![](https://freight.cargo.site/t/original/i/d11bb3139cbd175a7ac052466e137be56e0156513e7631b69e1ba2a4d98c964a/JPJ_Iwoca_3-copy.jpg)
![](https://freight.cargo.site/t/original/i/5bc4e86c5026a2d7031f650a99888dcfdec164b4c8aa49e91f4780eb7111592a/JPJ_Iwoca_4-copy.jpg)