Jay Pond-Jones

XO Bikes
XO Bikes was established by Stef Jones with a vision to disrupt the cycle of reoffending among prisoners by providing employment opportunities for former offenders.

Jay collaborated closely with Stef during the inception of the business, contributing his expertise, sharing insights, and leveraging resources from his own successful venture, ColourBolt.

In addition to his contributions to the business's formation, Jay played a pivotal role on the client side, collaborating closely with the advertising agency VCCP to develop the brand's visual identity and execute the launch campaign.