Jay Pond-Jones

We shot these spots in Chicago with legendary ad director Joe Sedelmaier.

As Joe himself said, "A commercial is something you watch when you sit down to watch something else - you should at least be entertained." Words that still ring true today.

The experience was quite something, and one day I’ll get around to writing the whole thing up. But meanwhile have a look around youtube and see some of Joe’s incredible work. He’s really something else.