Provamel
Made from Added Nothing
Made from Added Nothing
Danone were looking to revive the fortunes of their organic plant based drinks brand Provamel – and called on M&C Saatchi Accelerator.
Founded in 1983, Provamel has been doing it right for a long time. But somehow along the way it managed to get left behind – on the dusty shelves of traditional health food stores. Meanwhile the plant based sector was booming.
So this ‘old product development’ project allowed Provamel to re-claim its heritage, while presenting it in a fresh way to today’s fans of plant based drinks.
Founded in 1983, Provamel has been doing it right for a long time. But somehow along the way it managed to get left behind – on the dusty shelves of traditional health food stores. Meanwhile the plant based sector was booming.
So this ‘old product development’ project allowed Provamel to re-claim its heritage, while presenting it in a fresh way to today’s fans of plant based drinks.
![](https://freight.cargo.site/t/original/i/9ffdd7077b81b06b216c8917725b5df4bfb44950b92ff125dfc4acde12e5f196/JPJ_Provamel_7.jpg)
![](https://freight.cargo.site/t/original/i/253c6507ca584d6abd6150c37986c08b32f94bd290de075c261800ed3300f79e/JPJ_Provamel_9.jpg)
![](https://freight.cargo.site/t/original/i/365a1d09bd9ab1166fc41831d9b92e90217115a2ab1a613f0d581160d97ece65/JPJ_Provamel_5.jpg)