Jay Pond-Jones

Made from Added Nothing
Danone were looking to revive the fortunes of their organic plant based drinks brand Provamel – and called on M&C Saatchi Accelerator.

Founded in 1983, Provamel has been doing it right for a long time. But somehow along the way it managed to get left behind – on the dusty shelves of traditional health food stores. Meanwhile the plant based sector was booming.

So this ‘old product development’ project allowed Provamel to re-claim its heritage, while presenting it in a fresh way to today’s fans of plant based drinks.