Jay Pond-Jones

KSI Demolished
Comedy Central
This show was a digital smash with over one million views on comedycentral.co.uk the day it launched. It instantly became Viacom’s biggest digital shows ever.

Since then, it has grown to over 8 million views around the world. The compliance officer at Viacom described it as the least compliant show she had ever been asked to review. But also one of the funniest. So it was approved.

Producing this was like having a crash course in YouTube and influencer media - from one of it’s biggest stars, KSI himself.

What was initially a digital only commision eventually ran on the main Comedy Central channel, such was the power of KSI and the uncompromising roasting that he recieved.