Jay Pond-Jones

Rebuilding London’s Broadband
from the Fibre Up
Most of London’s broadband runs on a mish-mash of old copper wires that were designed for the telephone service with a bit of a booster chucked in. G-Network are changing all that by digging up the roads and laying brand new fibre optic cable that offers blistering upload and download speeds.

‘Fantastic news. We’re going to rip up your road’ was the first idea to be drawn up and tacked on the wall. Followed soon after by the endline Built From The Fibre Up. The endline was tweaked a little. That poster led to a tone-of-voice that continues to get people thinking and smiling.