Jay Pond-Jones


Let’s Go

Appliances Online we’re changing their name to AO. They’d just bought the domain AO.com. So they needed to get the new name into peoples heads fast. I came up with the idea of using the Ramones refrain Hey Ho, Let’s Go - sounding exactly like AO, Let’s Go. 

It’s use needed clearance from Tommy Ramone and the estates of the other band members. Much to everyone’s relief, approval was unanimous.

A condition from the label was that we had to use a master copy of the track. So one night after we’d finished the final mixes, Wave’s Tony Rapaccioli and I decided to play it for ourselves at full blast in his incredible studio. You could almost feel Johnny Ramones fingers flying along the fretboard. Special.