This ad had quite an impact at the time. It’s very odd looking at it today, now that cinemas mostly project digitally. It was the media guys who came up with the idea of doing a London only cinema campaign.
As is so often the case, the limitations of the available production budget, pushed Kes Gray, Tim Ashton and myself towards what turned out to be an idea we all became extremely proud of. The best part was experiencing the cinema audience’s reaction.