Jay Pond-Jones has created a career for himself that spans creative advertising and brand communications, a variety of media, and comedy entertainment television. He’s also the founder of the highly respected bespoke bicycle brand ColourBolt.

As a creative director at Studio Sixty Billion, BMB, HHCL, Mother and GGT, Jay’s best known brand work was always as much about ‘content’ as communication. Designing the FCUK logo and helping redefine a fashion brand, or putting limes in the necks of Sol bottles are now frequently quoted examples of brand ‘experiences’. During his time spent on the executive board of D&AD Jay successfully championed the introduction of awards for experiential activity.

Jay’s work in conventional media was never that conventional either. One of his proudest moments was when the UK’s Daily Mail, claimed that his Cannes Lion winning commercial, ‘Asshole’ starring Denis Leary for Holsten Pils, brought television to an all time low. It did a pretty good job at discouraging people from drinking and driving too.

His first non-brand television entertainment work was the creation of the Gogglebox forerunner, Flipside TV format, which ran for some 130 episodes across Paramount Comedy and Channel 4. He followed this by forming the production company Colour TV in 2005 and making the outrageous late night comedy hit – What The F**k!?! and the Dusty In Memphis radio documentry for BBC Radio 2.

In 2010, Colour TV completed the second series of the primetime comedy The International Sexy Ladies Show which Jay also directed, for Comcast’s G4 channel in the US.

Following a period where Jay worked exclusively in entertainment, he decided to capitalise on this experience, and in 2013 started to creative direct for brands again, alongside his other work. This has included work for McCain, Samsung, Dairylea, Batiste, Paddy Power, Microsoft, Linkedin and the BBC amongst many others.

Today Jay continues to work in both advertising and entertainment. Advertising highlights over the past few years include the AO.com – ‘Let’s Go’ series for BMB, where The Ramones’ ‘Hey Ho, Let’s Go’, became the famous AO musical signature.

Further recent campaigns at BMB include ‘Elephant’ for KP Nuts, and ‘Hands Full’ for KP Hula Hoops which were both Campaign Ads Of The Day.

In 2014 Colour TV created is the outrageous Comedy Central hit KSI Demolished, which Jay produced, and continues to deliver jaw-dropping online viewing numbers for Viacom. Be warned. The comedian Bobby Mair’s link here is considered to be very offensive. It recently passed the 7 million views mark.

His comedy directing work continued with Doc Brown’s Bleeding Hearts video for BBC Comic Relief and The Bobby Mair Show for Comedy Central in 2015.

The US commission Jack and Dean of All Trades was created in 2016 and ran for two seasons. Another US commission was James Veitch’s hit series Veitch 101, also in 2016.

2017 saw commissions from Vimeo in the US and Sky in the UK for two different shows with The Midnight Beast, All Killer and Valentine. Colour TV also co-produced All Killer with Live Nation for a month-long run at the 2017 Edinburgh Fringe Festival.

In 2017 Jay also created and directed the Remington Beard University series for Shortlist and Studio Sixty Billion. This is the kind of project at which Jay excells. It requires a bringing together of all his skills – brand, entertainment and online. As brands move more into the content space, the ability to conceive and execute ideas that people genuinely want to engage with, is becoming the game changing criteria for success.

Jay also works as a commercials and entertainment director independently of Colour TV. Recent successes have included the Studio Sixty Billion produced Richard Bacon Stateside for BBC Radio 2, and Number 6, the 15 episode stand up comedy series he produced in 2018 for the new Yanga! channel.

2018 also saw the beginnings of a new era for Colour TV with the co-production of the theatrically released feature film – Together. Following this success, there are now more features in development.

Never short of ideas and enthusiasm for brands, Jay continues to combine his position as an ad agency creative director with his role as a writer, producer and director at Colour TV and Studio Sixty Billion. He brings a singular vision of what can be achieved in advertising, combined with the real world experience of creating entertainment content at the highest and most competitive level.

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