Jay Pond-Jones has created a career for himself that spans creative advertising and brand communications, a variety of media, and most recently, and most successfully, comedy entertainment television.

A creative director at BMB, HHCL, Mother and GGT, Jay’s best known brand work was always as much about ‘content’ as communication. Designing the FCUK logo and helping create a fashion brand, or putting limes in the necks of Sol bottles are now frequently quoted examples of brand ‘actions’. During his time spent on the executive board of D&AD Jay championed the introduction of the ambient media category.

Jay’s work in conventional media was never that conventional either. One of his proudest moments was when the UK’s Daily Mail, claimed that his Cannes Lion winning commercial, ‘Asshole’ starring Denis Leary for Holsten Pils, brought television to an all time low. It did a pretty good job at discouraging people from drinking and driving too.

His first non-brand television work was the creation of the Flipside TV format, which ran for some 130 episodes across Paramount Comedy and Channel 4. He followed this by forming his production company Colour TV and making the outrageous late night comedy hit - What The F**k?!!.

In 2010, Colour TV completed the second series of the primetime comedy The International Sexy Ladies Show, which Jay also directs, for Comcast’s G4 channel in the US.

Never short of ideas and enthusiasm for brands, Jay combines his position as a creative director at BMB, with his role as a writer, producer and director at Colour TV. He brings a singular vision of what can be achieved in advertising, combined with the real world experience of creating content at the highest and most competitive level.